Welcome to the summary of discussions on the TES Affiliate Conference Lisbon|Cascais held from 28 February to 2 March 2020. This event was a gathering place for industry professionals to explore the latest trends, strategies, and opportunities in affiliate marketing. Here’s a brief overview of the key points and highlights:
- Applications for sponsored affiliate passes opened on November 4th, 2019, with a limited number of 2,200 entrance tickets available.
- The conference introduced 14 new low-cost Silver exhibition spaces specifically designed to support start-ups and first-time sponsors, offering them a valuable opportunity to participate with reduced financial risk.
- An easy-to-understand one-page exhibition space overview was created to assist exhibitors in selecting the most suitable package for their needs.
- Several insightful presentations were highlighted, including:
- A detailed guide on utilizing the TrafficManager Affiliate Platform for various business niches.
- An introduction to the Black Label solution by Streamate, emphasizing its benefits for affiliates with no traffic leak and industry-leading conversion and retention rates.
- A revealing session on secrets to success in affiliate marketing, aimed at uncovering strategies used by high-earning marketers.
- Future trends in mobile monetization, focusing on key differences between mobile web and apps, profitable geographies, and effective ad formats.
- An exploration of free visitor acquisition strategies through Google, emphasizing the importance of search optimization for e-commerce stores.
- ClickAdilla, a diamond sponsor of the event, showcased its ad network capabilities, offering traffic across various formats and models.
- An early bird happy hour sponsored by MojoHost, MojoCDN, MojoCloud provided an excellent networking opportunity for early arrivals.
- A special invite-only event for pay site-specific business owners and top executives facilitated in-depth discussions on industry challenges and opportunities.
- The HYPERCENTAGE team extended an invitation to discuss business collaborations during the conference.
This conference served as an invaluable platform for networking, learning, and growth for affiliates, marketers, and industry professionals looking to expand their reach and influence in the digital space.