Dealing with old members and adjusting promotions or prices is a common challenge many of us face. Here's a summary of the insights and strategies shared:
- Some members choose to change their offers and promotions over time, which might lead to disagreements with loyal members accustomed to previous terms.
- Others take the approach that business needs evolve, including pricing structures, and apply these changes universally to all members, old and new.
- There's a strategy of maintaining original offers for old members if they express concern or dissatisfaction, aiming to retain them without financial loss or conflict.
- Another method involves explaining the necessity of price adjustments to old members while simultaneously enhancing the value of the service provided, ensuring members feel they receive more despite price changes.
This topic reflects a mix of maintaining flexibility, clear communication, and value addition as key strategies in managing relationships with long-standing members.